Step Two: Mapping The Perspectives And Values Of Audiences
One thing that most of us can agree upon these days is that polarization is intensifying at an alarming pace. It’s hard to imagine how we can solve tough social problems without having people from different perspectives connect and listen to each other. At Active Voice Lab, we look at public-opinion polling to understand the values that people hold around an issue, and then help our partners think about how a story can catalyze new awareness and even action.
Some advocates on an issue are described as “preaching to the choir, and indeed, some stories are excellent at rallying allies.” Our “Beyond the Choir” process helps you map out your audiences—the natural allies in your “choir,” the potential collaborators beyond the choir, and the long-shots way beyond the choir.