Optimizing Influence For Years To Come
You’ve mapped out your allies in the Ecosystem of Change, and your audiences in Beyond the Choir. As you learn more about systems and attitudes, start planning for long-term impact.
How can a story be shared so that it has maximum impact, but also protects the storyteller’s creative perspective and rights? Obviously, it should have the widest possible reach, but that doesn’t mean that it should be streamed online as soon as it’s completed. Quite the contrary! A smarter approach is often a cone-shaped rollout, moving from allies and “influentials” to ever-broader audiences.