Planning How A Story Can Fuel Change
How will you know if you’re making a difference? StoryLogic helps you focus on medium-term outcomes and long-term goals so you can steer your resources accordingly. We’ve taken a time-honored (by some, at least) framework—the logic model—and created a flexible process that creatives and their allies can draw on.
This is Active Voice Lab’s most controversial map. Some people love logic models because they can help determine a smart path to measurable change. Others, including some creatives, think that they’re creativity-killers, reducing the magic of stories into simplistic boxes and numbers. We get it.
At Active Voice Lab, strategy and creativity go together. So we applied this planning method to help people in an Ecosystem think practically and collaboratively about how a story can support people on the front lines of movement-building.
BEFORE YOU START
StoryLogic requires rigor and significant group brainstorming. It’s an excellent tool for developing a shared strategy; it’s a living document that should be shared and tweaked over time.
StoryLogic doesn’t lend itself to simple on-line instructions. In fact, we’d opted not to publish it…until now. If you’re interested in StoryLogic we encourage you to (a) include someone who’s familiar with logic models on your team, (b) read up about logic models in advance, and/or (c) hire Active Voice Lab to help you build this out.