Inspiring dialogue among Latino and immigrant communities nationwide

About the Project

Active Voice consulted with award-winning journalist Maria Hinojosa and her media company Futuro Media Group to use their radio show Latino USA and PBS television series America by the Numbers to inspire dialogue and civic engagement among Latino and immigrant communities nationwide. Latino USA is an award-winning NPR program with a 20-year track record, the longest running Latino-focused program on the radio. We were brought on to help the team organize live in-person events inspired by Latino USA‘s radio content. America by the Numbers was part of PBS’s 2012 election coverage, and explored issues of citizenship, democracy, and the role of immigrants in the electoral process. With Active Voice’s help, Futuro was able to create safe spaces around their content for productive conversations about hot-button issues during the election season. With both types of content, we helped Futuro successfully bridge connections between compelling stories and shared community experiences.

Our Work

  • Big picture consultation on overarching Futuro Media Group audience engagement planning
  • Advice and guidance around partnerships with issue-specific organizations as well as national organizations invested in supporting democracy and civic engagement among diverse communities
  • Advice and guidance around partnerships with local public TV stations and organizations
  • Strategic event design and communications support for community events, including material creation, messaging, promotion, outreach, discussion prompts, local tie-ins, and landscape research
  • Audience assessment and analysis


  • Statistically significant increase in interest in following coverage of the 2012 Presidential elections across all events
  • Increased interest in viewing public television, volunteering, and learning more about issues covered by Futuro
  • Heightened awareness, deeper understanding, and engagement (increase in volunteering or learning more) around a range of issues, including healthy living, mental health, and labor rights

Key Partners

  • Lutheran Immigrant and Refugee Services
  • National Domestic Workers Alliance
  • Project SOAR of the International Rescue Committee
  • Teaching Tolerance
  • UC Davis Center for Reducing Health Disparities
  • UC Davis Counseling and Psychological Services
  • Voto Latino
  • Welcoming America
  • YMCA of the USA
  • Capital Public Radio
  • KPCC Southern California Public Radio
  • WGBH Boston

America by the Numbers Trailer

Futuro Media Group website