Beyond Metrics: How Do We Know If We’re Making a Difference?

As AV Lab gears up for the launch of How Do We Know, Ellen Schneider is headed to the Communications Network conference this week in Philadelphia where she’ll explore useful frameworks for helping creatives, funders, and changemakers get on the same page about “impact.”

“Too often,” says Ellen, “if we don’t analyze the intent and the strengths of our tactics, we wind up asking the wrong questions, ignoring the unanticipated outcomes that great stories often inspire, and having “evidence” of the creative and challenging work of communications.” Read more of what she has to say on the Communications Network blog, and be sure to check out her session at #ComNet14 on Thursday, October 9th if you’ll be there.