Measurement: Does It Matter What We’re Doing?

Throughout Active Voice’s history, we’ve been quietly assessing the impact of our work. In recent years, we’ve been ramping that up, as we — and the field — gain a better understanding of how and when this stuff is most useful.

Earlier this month, Ellen hosted a session at the Communications Network conference in Philadelphia, where she discussed this very subject with a packed room of funders and communications specialists who are eager to better understand how measurement applies to story-based approaches to social change. Stay tuned for the upcoming release of, the latest resource from AV Lab that helps make sense of this era of “metrics mania.”