Measurement: Does It Matter What We’re Doing?

Throughout Active Voice’s history, we’ve been quietly assessing the impact of our work. In recent years, we’ve been ramping that up, as we — and the field — gain a better understanding of how and when this stuff is most useful.

Earlier this month, Ellen hosted a session at the Communications Network conference in Philadelphia, where she discussed this very subject with a packed room of funders and communications specialists who are eager to better understand how measurement applies to story-based approaches to social change. Read her post on ComNet’s blog, where you’ll get a taste of the range of responses to the question of “impact.” And stay tuned for the upcoming release of HowDoWeKnow.net, the latest resource from AV Lab that helps make sense of this era of “metrics mania.”