Active Voice Lab

How Do We Know . . . if Shovels Work?

25 Jul 2017 by Lindsay Green-Barber

*This is the third post in our new “Ask the Evaluators!” series, exploring real-world assessment of recent media projects to...

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Strange Bedfellows: True Crime TV + Pride

1 Jun 2017 by Ellen Schneider

Here at Active Voice Lab, we’re celebrating Pride Month by honoring the storytellers who have changed the cultural narrative to...

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Why Some Stories Are Worth Waiting For

3 May 2017 by Ellen Schneider

Despite the rush to make films shorter, punchier, and more quickly, lots of stories with a strong point of view...

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The Clout of Creativity: An Update From Active Voice Lab

19 Apr 2017 by Ellen Schneider

No, it isn’t a stunt. We hadn’t planned for the launch of our new website to coincide with the arrival...

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It’s a Wrap! Why Active Voice is Shifting from Campaigns to Big Picture Strategy

21 Jan 2015 by Ellen Schneider

As we approach our 15th anniversary, Active Voice is moving in a new direction. Throughout 2015, we’ll be wrapping up...

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