Thanks to BRITDOC’s hospitality, Active Voice Lab made its very first trip to the 2015 International Documentary Film Festival Amsterdam to be a guest respondent on an IDFA film festival panel about impact (read HDWK/Learn advisor Caty Borum Chattoo’s recap on the November 23 panel here) and to participate in a global discussion about the growing “impact industry.” It was an eye-opening opportunity to meet strategists from around the world who are connecting stories to causes in powerful ways. One theme stood out: the push to measure the outcomes of documentaries seems to be as American as wearing sweatpants in public.