“Evaluating Impact: Challenges and Opportunities in Working with Impact Metrics in Documentary” at IDFA

NOVEMBER 23, 2015

Thanks to BRITDOC’s hospitality, Active Voice Lab made its very first trip to the 2015 International Documentary Film Festival Amsterdam to be a guest respondent on an IDFA film festival panel about impact (read HDWK/Learn advisor Caty Borum Chattoo’s recap on the November 23 panel here) and to participate in a global discussion about the growing “impact industry.” It was an eye-opening opportunity to meet strategists from around the world who are connecting stories to causes in powerful ways. One theme stood out: the push to measure the outcomes of documentaries seems to be as American as wearing sweatpants in public.