August 11, 2017

Scholars and social scientists had a lot of questions for Ellen Schneider and Jessica Sperling at the Montreal Bonaventure Hotel. Using the Horticulture framework as a starting place (the documentary Blackfish as an example of a Shovel; Hidden Figures as a Wheelbarrow) the conversation shifted to the complex question of how evaluation techniques can be applied to the sometimes amorphous storytelling “sector.”  Using Active Voice’s Take Your Place Campaign as an example, they dove into what it takes to craft a Theory of Change and what specific, driving questions are required to measure outcomes and determine data collection. Special shout out to Curtis Chin for screening his film TESTED at SSSP — an audience hit!