AV Lab’s director Ellen Schneider and former AV staff Sahar Driver presented Horticulture in the workshop Video Shorts: Picking the Story that’s Right for Your Cause at Netroots Nation 2015 conference. Workshop description below:
Using media is a must for activists. But how do you select the best story to catalyze action? Do you want to bring people of different perspectives together, or drive home a particular policy solution? And how will you measure impact? This workshop will help activists who use and/or produce short videos and other story-based media to employ a practical framework for assessing a video’s strengths against the social, cultural and policy change goals they seek. We’ll use Active Voice’s 2015 ONWARD campaign, which draws on a curated platform of immigration-focused stories, as a real-time example and feature local case-studies of Arizona-based activists who have used impactful short videos to advance their work.