HORTICULTURE TOOLS

Horticulture uses garden tools as metaphors to provide a fresh, common language for exploring media’s impact. See examples here. 

RAKES

RAKES are stories that scratch the surface of an issue to engage people with different perspectives around common values.

TROWELS

TROWELS dig in deeply and deliberately to plant a seed of advocacy.

SPRINKLERS

SPRINKLERS facilitate new growth from a wide array of storytellers, not just a single creator.

TRELLISES

TRELLISES are stories that help movements grow by affirming, directing, and heightening the visibility of existing efforts.

SHOVELS

SHOVELS - usually investigative in nature - dig for the truth and expose alarming information

WHEELBARROWS

WHEELBARROWS transport audiences through a strong narrative structure but refrain from offering simple solutions.

Click here to see other Horticulture metaphors contributed by our ecosystem. Share your own Horticulture metaphor ideas with us here.