RAKES are stories that scratch the surface of an issue to engage people with different perspectives around common values.
TROWELS dig in deeply and deliberately to plant a seed of advocacy.
SPRINKLERS facilitate new growth from a wide array of storytellers, not just a single creator.
TRELLISES are stories that help movements grow by affirming, directing, and heightening the visibility of existing efforts.
SHOVELS - usually investigative in nature - dig for the truth and expose alarming information
WHEELBARROWS transport audiences through a strong narrative structure but refrain from offering simple solutions.