RESEARCH

Active Voice Lab investigates, analyzes, and shares information about how character-driven media can contribute to culture and policy change. We use mixed methods to explore what’s working and, more importantly, what needs more attention.

JUKEBOX
When it comes to creative storytelling, are the terms “supply and demand” taboo? Active Voice Lab surveyed 75 nonprofits and held focus groups to learn what kinds of stories organizations crave when they need to humanize their mission.

BEYOND THE CHOIR
How can public opinion polling and “messaging research” help mediamakers understand audience members’ values? Active Voice Lab paired producers with issue experts to create and use films that tell powerful stories, engage people across divides, and help them understand the high stakes of policy reform. Read more here.

SHELBYVILLE MULTIMEDIA
Can the Ecosystem of Change help a “missing story” come to life and help launch a movement? Based on web content analysis, Active Voice Lab designed a multimedia project — including a feature length documentary — that helped an emerging nonprofit become an international pioneer. Read more here.

THE VISITOR SOCIAL ACTION CAMPAIGN
Active Voice Lab’s predecessor, Active Voice, partnered with Participant Media to produce a social action campaign around the The Visitor, which highlights the experience of immigrant detention in America nation’s immigration detention system. We worked with a network of partners to use the film to shine light on real detainees, local detention centers, and legal networks in 30 communities around the country, and energize the national dialogue about post-9/11 security policies by raising values of justice and due process among audiences new to the issues. Read our case study on how the campaign leveraged the film for social impact.

 WELCOMING STORIES
How can carefully curated video content move the public conversation about immigration “beyond the choir”? AV Lab commissioned Irina Lee to create five professionally produced first-person memoirs of modern U.S. immigrants and solicited user-generated content, sharing the content with immigration experts, educators, and museum curators. Read more here.

Click here to watch all of the Welcoming Stories.

Lead image by 125o4. Licensed under CC BY-NC-ND 2.0.