Fledgling Fund

23 Jan 2017 by Ellen Schneider

…we believe ‘measuring impact’ is not a good description of what [Fledgling is] talking about, as it seems to imply...

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Barbara Abrash, Center for Media, Culture and History, NYU

by Ellen Schneider

Looking at a single film without looking at the environment in which it is produced is absurd. What is needed...

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Policy and Foundation Communication Strategist

21 Sep 2016 by Ellen Schneider

Powerful, and sometimes the most impactful, media may not truly change hearts and minds in real time, which makes measurement...

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